Shoot. Create. Post. Before you leave.
Shoot the property, create, and post — on site, in one session. On-brand ads and 9:16 reels for Instagram, Facebook, TikTok and Shorts, built from the photos you just took.
Free to start.No card needed.
Available in the United States & Canada. Not in your region?
How it works
From listing to launch in three steps
Drop in the listing
Upload your listing photos straight from your camera roll. Add the price, beds, baths, and PropAds handles everything else.
AI designs on-brand
Your logo, colors, and headshot baked into every creative. Dozens of variations, instantly.
Post it from the same phone
Ads and 9:16 reels, sized for Instagram, Facebook, TikTok and Shorts — share straight from your phone without opening a laptop.
See it live
Four photos in. A full campaign out.
Upload the shots you just took on your phone — PropAds turns them into polished, on-brand creatives in every format your channels need — feed, story, landscape, even a print flyer — plus a scroll-stopping reel.
Your listing photos
Reel video
Branded creative — every format
Feed 4:5 (Recommended) · exports at 1080×1350
Demo listing — photos and property details are illustrative and not a real property.
Depth motion · Pro+
Your photos, moving like a camera walked through the room.
Depth motion turns a still photo into a shot with real depth. The room opens up as the camera moves. It is still your photograph: nothing is added, nothing is repainted. Left is the standard reel, right is depth motion.
Why agents switch
A design team in your pocket.
An edit, not a slideshow
It reads every photo and cuts the reel itself: the walkthrough order, where each shot starts and ends, how long it holds, and which doorway to push through into the next room. One 9:16 video for Instagram, Facebook, TikTok and Shorts — laid out to clear both platforms’ on-screen buttons.
Your photos stay your photos
The AI chooses what to do with your photos, never what is in them — it crops, frames and brands, and leaves the room itself alone. Nothing is invented or retouched unless you ask for it, so there is nothing in the ad your listing cannot back up.
Phone photos, finished like a pro’s
It evens out the colour cast and straightens the walls your phone leaned — in the reel only, never what’s in the room. Your originals are untouched, and you can switch it off.
Built for the phone
An iPhone app and the web today, with Android coming shortly after launch. Shoot the property, upload from your camera roll, generate, and post — all on site, in one session.
On-brand, every time
Every plan puts your brokerage name on every creative. Lock a brand kit on Pro and your logo, headshot and colours apply automatically too.
Cuts that land on the music
Add your own track and PropAds finds the beat, then cuts on it. Not a slideshow with a song behind it.
Copy that converts
AI writes headlines and captions tuned for each platform — ready to post or tweak.
A copy for your MLS
Render the same reel unbranded — your branding taken off — and in 16:9 instead of 9:16, the versions an MLS keeps a separate field for. Your board sets its own rules; we make the file.
Your MLS description, written
The public remarks for your listing, written from its details — no names, phone numbers or links, which most boards forbid there — then yours to edit and copy. Check every fact before you paste it.
Fair-housing aware copy
Every AI-written headline and listing description is screened against a fair-housing phrase checklist before you see it. We describe the property, never who might live there.
Listing lifecycle
Just Listed, Open House, Price Improved, Price Reduced, Just Sold — the right creative for every stage.
Team-ready
Brokerages get shared templates, approvals, and per-agent branding in one workspace.
A plan for what goes out when
Line up which ad or reel goes out on which day, so the plan lives in PropAds instead of in your head — you still post from your phone in a tap.
Our promise
“Every listing deserves ads that look like a design team spent all week on them — generated before your coffee gets cold, and always unmistakably yourbrand.”
The PropAds team
Why we're building this
Pricing
Plans that pay for themselves.
A month costs less than one listing’s worth of photography. Start on Free or Lite. Starter, Pro and Pro+ each begin with a 7-day free trial.
On your phone
Your photos, ads and reels are kept on your phone.
Free
Ads and reels, kept on your phone.
- ✓1 new listing a month
- ✓Your ad, in your own words
- ✓1 reel saved per listing
- ✓Reels from up to 6 photos
- ✓Your brokerage name on every ad
- ✓"Made with PropAds" on your ads and reels
- ✓Signed in on 1 device at a time — your phone
Lite
Free, without the limits or the mark.
- ✓No "Made with PropAds" mark
- ✓5 new listings a month
- ✓Your ad, in your own words
- ✓3 reels saved per listing
- ✓Reels from up to 6 photos
- ✓Your own music in your reels
- ✓Unbranded copy for the MLS
- ✓Your brokerage name on every ad
- ✓Signed in on 1 device at a time — your phone
With Cloud sync and AI
Your work on every device and the web app, with AI copy and photo reading. Every plan here starts with a 7-day free trial.
Starter
Ads and reels from your photos.
Free for 7 days, then $39/mo
- ✓10 listings/month
- ✓1 ad variant per listing
- ✓Reels from up to 6 photos
- ✓Your brokerage name on every ad
- ✓10 ad regenerations per listing
- ✓Signed in on 2 devices at a time
- ✓PNG export
Pro
Your brand, on everything.
Free for 7 days, then $69/mo
- ✓Your logo, headshot and colours on every creative
- ✓3 ad variants per listing
- ✓Unlimited listings
- ✓Reels from up to 10 photos
- ✓Your own video inside your reels
- ✓HDR video reels
- ✓Several clips in one branded video
- ✓A second, closer look at your best rooms
- ✓30 ad regenerations per listing
- ✓Signed in on 3 devices at a time
- ✓Your videos are made first
- ✓PNG export
Pro+
The cinematic reel.
Free for 7 days, then $89/mo
- ✓Depth motion — your rooms move in 3D
- ✓Reels from up to 12 photos
- ✓Your videos are made before everyone else's
- ✓More reels saved per listing
- ✓Your logo, headshot and colours on every creative
- ✓3 ad variants per listing
- ✓Unlimited listings
- ✓Your own video inside your reels
- ✓HDR video reels
- ✓Several clips in one branded video
- ✓A second, closer look at your best rooms
- ✓30 ad regenerations per listing
- ✓Signed in on 3 devices at a time
- ✓PNG export
Coming later
More for your reels, and for teams.
Studio
Music and staging, on top of Pro+.
- ✓Licensed music for your reels
- ✓Virtual staging for empty rooms, with the required label
- ✓Depth motion — your rooms move in 3D
- ✓Reels from up to 12 photos
- ✓Your videos are made before everyone else's
- ✓More reels saved per listing
- ✓Your logo, headshot and colours on every creative
- ✓3 ad variants per listing
- ✓Unlimited listings
- ✓Your own video inside your reels
- ✓HDR video reels
- ✓Several clips in one branded video
- ✓A second, closer look at your best rooms
- ✓30 ad regenerations per listing
- ✓Signed in on 3 devices at a time
- ✓PNG export
Team
For teams & brokerages.
- ✓Unlimited listings
- ✓3 ad variants per listing
- ✓Depth motion — your rooms move in 3D
- ✓Reels from up to 12 photos
- ✓Your own video inside your reels
- ✓HDR video reels
- ✓Several clips in one branded video
- ✓A second, closer look at your best rooms
- ✓Unlimited ad regenerations
- ✓Signed in on 6 devices at a time
- ✓PNG export
- ✓Shared brand kit
- ✓Your videos are made first
- ✓3 seats included
- ✓Admin panel
Prices in USD. Subscriptions are purchased in the app, where the store charges the equivalent price in your local currency.
| Feature | Free | Lite | Starter | Pro | Pro+ |
|---|---|---|---|---|---|
| Listings | 1/mo | 5/mo | 10/mo | Unlimited | Unlimited |
| Ad variants per listing | 1 | 1 | 1 | 3 | 3 |
| Ad regenerations | — | — | 10/listing | 30/listing | 30/listing |
| Ad copy written by AI | — | — | ✓ | ✓ | ✓ |
| Room names and framing read from your photos | — | — | ✓ | ✓ | ✓ |
| Cloud sync — your work on every device | — | — | ✓ | ✓ | ✓ |
| The web app | — | — | ✓ | ✓ | ✓ |
| No "Made with PropAds" mark | — | ✓ | ✓ | ✓ | ✓ |
| Your own music in your reels | — | ✓ | ✓ | ✓ | ✓ |
| Unbranded copy for the MLS | — | ✓ | ✓ | ✓ | ✓ |
| PNG export | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reel video export | ✓ | ✓ | ✓ | ✓ | ✓ |
| Photos per reel | 6 | 6 | 6 | 10 | 12 |
| Depth motion — your rooms move in 3D | — | — | — | — | ✓ |
| Your own video in a reel | — | — | — | ✓ | ✓ |
| Several clips in one branded video | — | — | — | ✓ | ✓ |
| A second, closer look at your best rooms | — | — | — | ✓ | ✓ |
| HDR video reels | — | — | — | ✓ | ✓ |
Where supported: a reel comes out in HDR when its photos were taken in HDR and your device supports HDR video. Otherwise you get the standard version. | |||||
| Reels saved per listing | 1 | 3 | 3 | 5 | 8 |
| Pinned reels per listing | — | 3 | 3 | 10 | 20 |
| Devices signed in at once | 1 | 1 | 2 | 3 | 3 |
| Brand kit | Brokerage name | Brokerage name | Brokerage name | Logo, headshot, colours | Logo, headshot, colours |
| Your videos are made first | — | — | — | ✓ | Before everyone |
| Seats | 1 | 1 | 1 | 1 | 1 |